Sol logoSol Helps
Customer Confusion Insights for B2B SaaS teams

See the questions users never turn into tickets, requests or feedback.

Sol Helps provides Customer Confusion Insights — capturing the moment understanding breaks before success, workarounds, or support hide it.

Over time, that becomes a usable map of where your product is misunderstood, in users’ own words.

Customer Confusion Insights
Confusion → Clarity
Confusion
Themes
Insights
Clarity
Insight Preview
decision-ready
Theme
Signal
Actions

In product

A clarity brief you can actually reason from

A single qualitative view of how users interpret your product — built from real questions, not assumptions.

  • No tagging.
  • No heavy setup.
  • No forcing confusion into rigid categories.
A clarity brief you can actually reason from

Why this matters

The problem most teams miss

Success can hide the real problem. Teams usually see failure clearly. What they miss is success built on adaptation rather than understanding.

At scale, those misunderstandings get baked into onboarding, docs, and product decisions before anyone names them.

Sol Helps is designed to preserve the moment interpretation goes wrong — before teams mistake completion for understanding.

Hidden signal
Success can hide confusion

Users often succeed by adapting. That makes confusion look solved when it is only hidden.

Scale risk
Misunderstanding compounds
Those assumptions spread through docs, onboarding, and product decisions before anyone names them.

Diagnosis

Diagnose common product breakdowns

Start with the most common understanding breakdowns — then expand into the broader problem library as patterns emerge.

Featured diagnosis

Repeated questions point to one hidden misunderstanding

The same question appears across support, docs, onboarding, or sales because the underlying misunderstanding never got resolved.

Questions repeat in different words
Completion still happens through workarounds
The issue looks solved until it scales
Open diagnosis

Often visible first in setup, permissions, pricing, or edge case questions.

How it works

How Customer Confusion Insights are captured

Sol Helps is designed to preserve the moment understanding breaks — before users adapt, succeed through workarounds, or disappear.

Instead of turning raw questions straight into dashboards, Sol Helps preserves ambiguity long enough for repeated confusion to become visible.
Step 1
Start with the content you already have
Create an assistant using existing docs, onboarding, FAQs, or key URLs. No replatforming. Start small, expand as you learn.
Step 2
Embed once, keep it low overhead
Install with a single code snippet. No event schema. No pipelines. No mandatory integrations to get early signal.
Step 3
Let interpretation gaps emerge
As users ask for help, Sol Helps answers from your content and preserves the questions themselves — allowing patterns of confusion to surface over time.
Outcome

Repeated questions accumulate into a clarity brief your team can use to decide what to rewrite, explain, or simplify first.

Positioning

Where Sol Helps fits in your stack

Sol Helps is the Customer Confusion Insights layer — capturing how users interpret your product at the moment they ask for help.

Support tools
Handle conversations, routing, SLAs, and workflows after issues are escalated.
Analytics tools
Show behaviour, funnels, and completion after users have adapted or dropped off.
Sol Helps
Preserves raw questions and surfaces interpretation gaps before success or workarounds make them invisible.
What it adds

Sol Helps sits earlier than support tickets and analytics events. It helps teams catch interpretation gaps while users are still trying to make sense of the product.

Works best when
  • Onboarding and setup misunderstandings that resolve before they become tickets
  • Edge cases, prerequisites, and integration assumptions users work around quietly
  • Trust and pricing interpretation gaps hidden behind successful conversions
  • Documentation quality feedback without surveys or retrospectives

See what your users are trying to understand before it disappears

Sol Helps turns real customer questions into clarity signals, recurring patterns, and better decisions about what to fix next.